AVBOB ran internet banner ads to promote its new Road to Literacy initiative, which is a partnership with OXFORD University Press. To support the initiative, AVBOB launched the Library Trolley Campaign competition, in which the public can nominate qualifying schools to receive one of 180 trolley libraries. The campaign ran from 19 April to 31 May 2022. AVBOB said it believes the project will improve literacy levels and help the government tackle the challenges of poor literacy and numeracy skills.
