Naked Insurance aired a radio ad to create awareness of its ability to help clients switch insurance, without a phone call, in 90 seconds. The insurer supported this by holding a competition where entrants stood a chance of winning R3 000 cash every day, between 11 and 15 April 2022. To enter, people were required to send Naked a voice-note, telling them about their worst phone call experience or the extent to which the entrant had gone, to avoid a phone call. If the entrant got a quote from Naked, it would double the winnings to R6 000.
