Sanlam ran a print ad to promote its enhanced Income Protector offering, to financial advisers. The ad makes use of one of its Confidence Rules, to emphasise how important it is to protect one’s ability to earn an income. Sanlam states that it can help financial advisers give their clients peace of mind, knowing that they will be financially secure, if they are unable to work. Sanlam said this cover has “first-in-market” features and enhanced benefits, so that clients can “…live with confidence”.
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